Marketing – You course must be revelant and interactive. The short Marketing & You surveys at the beginning of each chapter are a fun way to introduce a chapter’s topic. Each survey is adapted from material in the Marketing Scales Hanbook, and quickly demostrates that every one has experience with marketing – even if they dont know it. Though Marketing & You is not meant to be used in a scientific context it offers an interesting and fun way to introduction the chapter material.
Title : Marketing 12e
Isbn : 9781305044425
Year : 2013
Cengage Technology Edition ( For Use in Asia only )
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