Who doesn’t gethardcore, tough customers? They are a part of life and their numbers are increasing. Depending on your job you may call them ‘customers’ , ‘patients’, ‘parents’, ‘students’, ‘clients’, ‘debtors’, ‘guests’, or whatever. This short book gives you models and countless tips on handling (and surviving) them. The book’s goal is to help you calm hardcore customers, keep their business, while reducing your stress.
The author is a customer service expert and service trainer who shares his on-the-job models and experiences that his participants find most useful. He’s an American who has lived and worked in 40 other countries. Since 1995 he’s been living in Malaysia. His unique perspective– both East and West– will give you new ideas to handle tough customers.
The book covers multiple types of hardcore customers like: The ‘Never-Satisfieds’, The ‘Don’t Cares’, ‘Abusives’, ‘Bullies’, ‘Know-It-Alls’, ‘Chatterboxes’, ‘Sarcastics’, VIPs, and others. The book provides many practical, easy service recovery models to keep you focused when ‘verbal bullets’ are flying around.
We look at hardcore customers as generally being ‘good’ because without them, we wouldn’t have a job. Conflict (the non-violent type) is generally ‘good’ because if we can survive conflict, we usually become closer to that person. Many of our best friends, family members, even customers are close to us because we have overcome conflict and problems— together. That said, the author shares those rare occasions where he and his colleagues have received death threats and what to do.
The book is written for people who handle tough people as part of their job. It can be over-the-phone, in-person, via email, and via chat. The author knows the stress you go through and the requirements you need to do your job well. This book is geared for you to mark up and keep.