Most organisations don’t suffer from lack of ideas. They suffer from lack of courage.
Complexity in business is almost never accidental. It accumulates because the people
who could remove it are not willing to bear the cost of doing so. The product nobody
can explain stays in the portfolio. The process that exists out of habit stays in place. The
system that never gets questioned.
system everyone defends is the
The Simplicity Trap makes the case that simplicity is not the absence of sophistication.
and the most important.
It is the hardest thing a leader can choose-
“If you want to innovate, you must never be afraid of being fired.”
English
MYR


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